Client
Braun
What we did
- Brand strategy
- Creative programming
- Visual identity
- Art direction
- Production supervision
- Promotional content
- Social media assets
In its centenary year, Braun has been looking for ways to inspire the next generation of designers, and connect with younger design-curious audiences. So, the company commissioned Systems Studio to devise an accessible and engaging video series exploring the Braun principles of good design – Simple, Useful and Built to last.
The project allowed the studio to exercise the full range of its strategic and creative muscle. We provided an end-to-end service, from the initial strategic alignment of content to Braun’s communications and audience building objectives, art direction, identity design and script development (alongside series presenter, Illse Crawford), through to production supervision, and delivery of the three-episode series, complete with a suite of social media assets.
Leveraging Systems Studio’s design historical, strategic and design expertise across a range of media, the result is engaging branded content that demonstrates relevance for the young audiences whose attention Braun will continue to hold for next 100 years.
