Autobead

In crowded markets, it’s important to make sure branding has the cut-through it needs to gain an edge. Our competitor survey of Autobead’s sector revealed potential for the brand to stand out with a higher standard of visual communication. 

We developed a bold visual language for their professional car care products, steeped in the culture of motorsports. The new identity was applied across their packaging design, covering a broad range of products. Our design strategy enabled us to organise the new look for each range and sub-range, at the same time ensuring that they worked as a family. 

The new identity was applied from communications through to product to create continuity and generate stronger brand awareness and identification for their customer base. 

With Autobead’s redesign, we were able to push the brand to a more premium position in their market, whilst keeping within existing cost constraints.